For both of us, yoga is more than just something we do to build strength and flexibility. Our yoga practices have taken us on a journey to live with greater honesty, curiosity and compassion, for ourselves just as much as for others. It has been an incredible gift that so many people miss because they think they are too inflexible, old or overweight for yoga. It is time to let go of the expectations of the kind of person a yogi is and Kurma wants to help make the journey open to all.
At Kurma we make men’s and women’s yoga clothing that looks just as good on the street as it does on the mat. Our goal at Kurma is to be authentic and transparent as we can in the way we make our clothes and in who we are. After all, at the end of the day, we are all just a work in progress! The one thing we are relentless about, is continually trying to exceed excellence. We seek out fabrics for yoga that are both eco-friendly as well as technically exceptional, produce in factories close to London that we can personally visit, and rework every design until we can be proud to promote it as Kurma.
Kurma was born in the streets of Roma, Mexico, a place whose soul pulses with an incredibly rich history and culture, that vibrates with the passion of its people. Mexico has a heartbeat unmatched by any other, and it seeps into your pores until you carry Mexico in your blood forever. It is this same essence of rawness, authenticity and soulfulness that is Kurma.
Who Are We?
Kurma was born out of a friendship between two yogis whose paths converged in a sense of fatigue about just going through the motions of life. They wanted to tap into what made them feel truly alive. Yoga had been the vehicle that helped them to really know themselves better and had been an anchoring point for both of them. They wanted to share this passion for the power of yoga with the world and thus Kurma was born, a yoga brand committed to authenticity.
Behind The Name
Kurma is the word for tortoise in Sanskrit, the language of yoga. We love the symbolism of the tortoise for many reasons. The tortoise is a symbol of wisdom, patience, protection and determination. It reminds us to go slow and enjoy the journey. A turtle as your spirit animal asks that you remain true to your path. Underpinning all of this, it is a beautiful yet endangered part of our natural world and the perfect reminder of our need to care for the environment in everything we do. These are all values we encapsulate. From the way we’re building our business to the way we make our clothes - we are slow, deliberate, thoughtful , and always ensuring that we enjoy the ride along the way. Our logo is a representation of a yoga pose called Kūrmāsana, or Tortoise pose.
Kurma believes in pursuing a life that makes your soul sing. We believe in purposefully seeking out what sparks our curiosity and imagination and living a life reflective of our values and passions. Kurma wants to help light that spark.
Kurma and Sustainability
Kurma is passionate about sustainability. To read more about what we are doing in this area please click here...